True South Food

True South Food is the sister company of The Colorful Palate Catering. These amazing, handmade pimento cheeses became fast favorites among clients as soon as we opened in 2002. After years of local clamoring for pimento cheese on demand, we decided to give them their own brand.

You can find our gourmet pimento cheeses in numerous local markets, on the menu at a few area restaurants and in the fridges of cheese-lovers all over the country!



Pimento Cheese. Snack. Spread. Sauce.


We make our pimento cheese with high quality ingredients and with LOVE. These delicious items can all be used a hundred different ways. They taste good on anything. They melt great. They all make wonderful additions to favorite recipes!

El Diablo Pimento Cheese: Named for its heat and devilishly good flavor, this red hot number is an ideal add-on for burgers and sandwiches.

Horseradish Havarti Pimento Cheese: Creamy Havarti and tangy horseradish make a perfect pair in this delicious spread. Perfect for sandwiches.

Pecan Pimento Cheese: Better’n  mama’s cheese ball. Soon to be the go-to hors d’oeuvres for the new generation of old south entertainers.

Smoked Gouda Pimento Cheese: High quality naturally Smoked Gouda adds a little something extra to an old standby.



Where can you find this stuff?!



Bent Creek Bistro (on the grounds of The North Carolina Arboretum)

Woolworth Walk Soda Fountain- Downtown

Mother Earth Produce-LOCAL Food Delivery Service

Flora Boutique

Ginger’s Revenge

Barley’s Taproom


Black Mountain

Merry Wine Market

Roots & Fruits Market



New Locations Coming Soon!



Hendersonville Community Co-OP


Kingsport, TN

Gypsy Circus Cider Company 



We ship! Don’t live here? Don’t worry! We can have cheese to your door in days! Just call or email with your order.



Raised in The South and positive that Southern food is the best in the world, we wanted our branding to honor our upbringing,  as well as the idea that all southern food, from fried chicken to haute cuisine, is food that people love to make, love to serve and love to eat! So we named the brand True South Food and gave it the tag line “be you. eat true.” Because no matter who you are, where you live, or where you’re from, you know truly good food when you eat it.

The Dogwood is the state flower of North Carolina, and since that is where, despite a Georgia upbringing, our culinary dreams took flight, it seemed only appropriate to include a nod to our “new” home state.

“puh-MEN-nuh-CHEZ” is the phonetic spelling of the pronunciation used by most Southerners for this delectable treat. While there may be a “T” in the spelling, we don’t let it bother us. And we figured if you want our brand, you’re gonna have to learn to ask for it by its real name!


If you are interested in offering True South at your restaurant or shop, give us a call! We would love to stop by with some samples.

Contact us at or 828.684.7470